Your Guide to 2020’s Eco-Friendly Swim Trends

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This summer, suit up for a bold and exciting approach to swimwear. Across the nation, playful colors, dramatic cuts, and multi-purpose pieces are gracing pools, boardwalks, and beaches. Here, cruise our favorite eco-friendly swim trends, featuring styles crafted with sustainability and resource preservation in mind.

The West Coast Classic


Trends come and go, but a minimalist sexy bikini is always in style. If you’re looking for a modern update to an enduring classic, then this Serenas Bikini Bottom and Top set ($130) from Sage Larock is an instant hit. Spaghetti straps tie at neck, back, and hips for a customizable fit that offers adjustable support. Choose from three colors: Shell Pink, Driftwood, and a white Shell/ Sand reversible combination. Each handmade piece is seamless and hardware-free for ultimate comfort. Plus, they feature luxury Italian recycled fabric – crafted in partnership with Healthy Seas – that is naturally sunscreen, oil, and chlorine resistant. What’s more, a percentage of every sale goes to support marine conservation.

Black Tie, Bold Legs


Summer 2020 is all about legs, and this Cheerful One-Piece from SWIMINISTA ($156) really shows out. Using ultra-soft, durable recycled fabric, serial mompreneur and former Co-Founder of Rock & Republic Andrea Bernholtz aims to develop a go-to suit for every unique body. Get a personalized fit designed to support sizes A-DDD, with a ruched back to round out the booty and custom power mesh lining. Plus, this sexy one-piece hits on another of this summer’s hot trends: ties and wraps. Wear it as a multi-purpose bodysuit with your favorite summer shorts for an effortless day to night look. Available in black, white, red, and leopard print.

The Zero-Waste-High-Waist Look


This 1960’s throwback is in for summer. Perfect for every body type, high-waist styles accentuate curves while minimizing tummy bulge. For a boldly sustainable take on this retro look, try the Moss Top ($105) and Barcelona Bottom ($106) from eco-conscious designer Vitamin A. This sleek, minimalist set features the California-based company’s signature eco-rib fabric for superior stretch. Additionally, browse a range of on-trend prints and colors, or mix and match for a look all your own. A portion of each sale helps to support environmental organizations working to protect our oceans.

For more summer eco-trend updates, discover the season’s hottest fashion must-haves, in addition to our eco-conscious skincare top picks.